Saturday, August 31, 2019

Presidential vs. Parliamentary Government Essay

Every nation, ever since the dawn of civilization, has always had some form of government. It is of necessity rather than need, as a nation without one will always result to anarchy. Today, two of the most popular and well-known forms of government are the presidential form of government and the parliamentary form of government. Each form of government has it’s own pros and cons, and the debate of whether one is better than the other has long been a subject of discussion.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The main difference between the two forms of government is how the extent governmental powers are distributed and/or separated between branches of the government, and whether one branch has or does not have power over another. In the presidential form of government, political and administrative powers are distinctly divided between the executive branch (the President), the legislative branch (i.e., the congress/senate), and the judiciary branch. The powers vested in the executive branch is usually balanced against those given to the legislature. Laws and bills are made by the legislature and it is the executive branch which enacts it. The President has the power to veto the bill, preventing it’s execution, but the legislature may override the President’s veto, provided they can gather enough votes to do so (â€Å"Parliamentary versus Presidential governments†). This serves as a check and balance for both branches, ensuring that one does not overpower the other.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the parliamentary form of government, however, there is a fusion of power between the legislative and executive branch. This is mostly due to the fact that the head of government, the Prime Minister, is voted into position by the legislature, which is often mostly composed of the ruling party or coalition. Hence, almost always, the constituents of the executive and the legislature branches are the same (â€Å"Governing Systems and Executive-Legislative Relations†).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The terms of office for both heads of the government also varies. In the presidential system of government, the President serves a specific, defined term. In the parliamentary system, the Prime Minister stays in power for as long as he or she has the support of the majority of the legislation. Political parties also hold less of an impact on the presidential system than on then parliamentary system since the President can still be voted in office regardless of whether his or her political party is a minority or not. In parliamentary system, it’s almost always the ruling party which holds dominance over the outcome of the election of head of government.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Given the choice, from the points stated, I would rather be a citizen of a country ruled by a parliamentary government, like the United Kingdom. There is more cohesion and unity given the fact that the legislative and the executive powers come from one ruling, common party. This would mean that bills are passed much quicker. Also, ethnicity, race, and ideology won’t be much of a conflicting factor, especially for a very diverse country, since power is equally divided amongst the legislators, and not just focused on one (e.g. the President). Lastly, a study conducted by the World Bank has found out that a parliamentary system is associated with lower corruption (Lederman, Loayza, & Soares, par. 1). Works Cited â€Å"Governing Systems and Executive-Legislative Relations.† UNDP: Governance: Political   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   systems and their impact on Governing Relations. 2006. 18 December 2007.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Lederman, Daniel and Normal Loayza and Rodrigo R. Soares. â€Å"Accountability and   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Corruption: Political Institutions Matter.† World Bank Policy Research Working Paper No. 2708. 2001. 18 December 2007. â€Å"Parliamentary Versus Presidential Governments.† eSSORTMENT. 2002. 18 December 2007.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  

Friday, August 30, 2019

Phonetics and Phonology

REPUBLICA BOLIVARIANA DE VENEZUELA UNIVERSIDAD PEDAGOGICA EXPERIMENTAL LIBERTADOR INSTITUTO PEDAGOGICO DE CARACAS CATEDRA DE FONETICA Y FONOLOGIA ASIGNATURA: FONETICA Y FONOLOGIA II AN ANALYSIS OF A SPEECH SAMPLE IN WHICH UNDERLIE A VARIETY OF ENGLISH VOWEL SOUNDS Authors: Aymara Villasmil Daniel Rodriguez CARACAS, FEBRERO DE 2011 INTRODUCTION Throughout the years, a variety of famous linguists have made an attempt to define the difficult question of what language is. For instance, Halliday (1973) affirms that language is an instrument of communication among members of a social group.In relation to this, Gimson (1962) states that a language is a system of conventional signals used for a communication by a whole community. On the other hand, Whitman (1975) when trying to describe the concept of language establishes a particular connection between the use of language and the mental processes speaker experiences. He states that language, far from being independent of the mind, was so in extricably tied to the mind that the study of language was virtually the study of human mind.These different assumptions of what language is impel us, as future EFL teachers, to recognize the enormous responsibility teaching English as a foreign language involves. Due to the fact that we will necessarily have to handle several definitions of what language is and its components (syntax, grammar, phonetics and phonology, semantics,†¦) in order to help students realize the variety of elements they use when communicating with others.For instance, when teaching our students a language level such as phonetics and phonology, which primary involves pronunciation we have to make them aware that it is not only a matter of pronouncing sounds in isolation, but that these sounds are part of a communicative system the use in daily life. In relation to this, Strickland ( U. D ) states that learning a language, whether it is the mother tongue or a foreign one, is learning a system of sounds an d their arrangements in words and patterns of organization together with the concepts the words and patterns represent.The following written work has as a primary proposal, the analysis of a speech sample recorded from a beginner speaker of English language who read a four – paragraph newspaper article in which the following vocalic sounds were immersed: mid – low back /? /, low front /? / , mid -high back / /, mid – high front /? / . Through the record we will be analyzing the substitution the speaker made or not of any of the four vocalic sounds mentioned before.We will be explaining why the speaker made that substitution, which factors influenced in the substitution and finally, we will be giving a variety of suggestions / recommendations for the appropriated production of vowel sounds of English and the rest of the inventory sounds. General Objective ? To explain the transference the speaker makes when pronouncing the English vowels which do not belong / exi st to Spanish inventory sounds. Specific Objectives ? To demonstrate the articulatory features that influence the speaker when pronouncing English vowel sounds. To establish different factors that affect the Speaker when pronouncing English vowels. ? To provide students accurate and useful pronunciation techniques that will make them improve their pronunciation of English. ONE of the few surprises at the Golden Globes two weeks ago — you’ll be forgiven if you’ve already forgotten about that odd little broadcast — was the award given to â€Å"Carlos,† the French director Olivier Assayas’s five-hour-plus reconstruction of the life and career of the notorious terrorist of the 1970s and ’80s Carlos the Jackal.The award represented a high point of cosmopolitanism at a predictably parochial event: 11 languages spoken on screen; dozens of locations across Europe and the Middle East; a polyglot cast led by a Venezuelan star, Edgar Ramirez, wh o has the potential to become an international sex symbol. What more could you want from a foreign film? /w? n ? v fju s? rprajz? z ? t gold? n globz tu wiks ? go ju ll bi f? rg? v? n ? f ju vealready f? rg? t? n ? bawt t ? d l? t? l br? dk? st w? z ?w? rd g? v? n tu k? rlos, fr? nt? d? r? kt? r ol? vie assayas sfive- aw? r- pl? s rik? nstr? k n ? lajf ? nd k? r? r ? v not? ri? s t? r? r? st ? v 1970s ? nd 80s k? rlos d k? l. ?w? rd r? pr? z? nt? d ? haj p? jnt ? v cosmopolitanism ? t ? pr? d? kt? bli p? roki? l ? v? nt: 11 l gw? d z spok? n ? n skrin; d? z? nz ? v loke nz ? kr? s j? r? p ? nd m? d? l ist; ? p? liglat k? st l? d baj ? v? n? zwel? n st? r, dgar r? m, rezwho h? z p? t? n l tu b? k? m ? n ? nt? rn n? l s? ks s? mb? l. w? t m? r k? d ju w? nt fr? m ? f? r? n f? lm/ |Phonetic Transcription |Well pronounced |mispronounced |Segment used for substitution | |/? / | | | | |/? f/ | | |Substitution of the mid-high front | | | | |vowel /I/ for the Spanish /i/ | |/ t/ | | | | |/l? t? l/ | | | | |/br? k? st/ | | |Back closing diphthong /ou/ instead of | | | | |the mid low back /? / in the first | | | | |syllable. | |/br? dk? st/ | | |Substitution of the low front vowel /? /| | | | |for the central schwa /? in the second| | | | |syllable. | |/g? v? n/ | | | | |/ol? vie/ | | | | |/? nd/ | | |Substitution of the low front vowel /? /| | | | |for the central schwa /? in the second| | | | |syllable. | |/k? r? r/ | | | | |/t? r? r? st/ | | |Substitution of the Mid- high front | | | | |vowel /I/ for the Spanish /i/ | |/sev? nt? / | | |Deletion of the mid-high back vowel. |/? nd/ | | | | |/e? t? / | | |Deletion of the mid-high back vowel. | |/d k? l/ | | | | |/? t/ | | | | | | | | | |/pr? ? kt? b? l/ | | |Substitution o the Mid- high front | | | | |vowel /I/ for the mid front in the | | | | |first syllable and substitution of Mid-| | | | |high front vowel /I/ for the Spanish | | | | |/i/ in the second syllable. |/? v? nt | | | | |/l gw? d z/ | | |Substitut ion of the low front vowel /? /| | | | |for the central /? / in the first | | | | |syllable. | |/? kr? s/ | | |Substitution of the mid-low back /? , | | | | |for the Spanish /o/ | |/? nd/ | | |Substitution of the low front vowel /? /| | | | |for the central schwa /? / in the second| | | | |syllable. | |/m? d? / | | |Substitution of the Mid- high front | | | | |vowel /I/ for the Spanish /i/ | |/k? st/ | | |Substitution of the low front vowel /? /| | | | |for the Mid-low back /? / | |/r? mirez/ | | |Substitution of the low front vowel /? | | | | |for the central Schwa /? / | |/h? z/ | | |Substitution of the low front vowel /? /| | | | |for the Mid-low back /? / | |/b? k? m/ | | | | |/? n/ | | |Substitution of the low front vowel /? | | | | |for the central Schwa /? / | |/? nt? rn n? l/ | | |Substitution of the low front vowel /? /| | | | |for the central Schwa /? / | |/? nt? rn n? l/ | | | | |/s? mb? l/ | | | | |/k? / | | | | |/f? lm/ | | | | Except that â€Å"Carlos† was not n ominated for the Golden Globe in that category (the winner was â€Å"In a Better World,† from Denmark): it was made for, and first shown on, French television, a fact that also rendered it ineligible for consideration — as a foreign-language or any other kind of film — by the Academy of Motion Picture Arts and Sciences, which announced its nominees last Tuesday.Mr. Assayas’s dark-horse victory at the Globes was for best miniseries or motion picture made for television. Fair enough, given its origins. Then again, â€Å"Carlos† has encountered its American audience in the way more and more foreign films do these days: on a handful of movie screens in big cities, and on cable and video-on-demand. So its exclusion from the Oscars seems somewhat arbitrary. /? ks? pt t k? rlos w? z n? t n? m? net? d f? r gold? n glob ? n t k? t? g? ri ( w? n? r w? z ? n ? b? t? r w? rld, fr? m d? nm? rk): ? t w? z med f? r, ? nd f? rst ? on ? n, fr? nt? t? l? v n, ? f? kt t ? so r? nd? rd ? t ? n? l? d b? l f? r k? ns? d? re n ? z ? f? r? n- l gw? d? ?r ? ni r kajnd ? v f? lm baj ?k? d? mi ? v mo n p? kt r ? rts ? nd saj? ns? z, w? t? ?nawnst ? ts n? m? niz l? st tuzdi. m? st? r. assayas sdark- h? rs v? kt? ri ? t globz w? z f? r b? st m? nisiriz ? r mo n p? kt r med f? r t? l? v n. f? r ? n? f, g? v? n ? ts ? r? d nz. n ? g? n, k? rlos h? z ? nkawnt? rd ? ts ? m? r? k? n ? di? ns ? n we m? r ? nd m? r f? r? n f? lmz du ? iz dez: ? n ? h? ndf? l ? v muvi skrinz ? n b? g s? tiz, ? nd ? n keb? l ? nd v? dio- ? n- d? m? nd. so ? ts ? ksklu n fr? m sk? rz simz s? mw? t ? rb? tr? ri/ |Phonetic Transcription |Well pronounced |mispronounced |Segment used for substitution | |/? ks? pt/ | | |Substitution of the mid high front /I/ for | | | | |the mid front /e/ | |/ t/ | | |Substitution of the low front vowel /? / for| | | | |the Mid-low back /? | |/? n/ | | | | |/ t/ | | |Substitution of the low front vowel /? / for| | | | |the central Schwa /? / | |/k? t? g? ri/ | | |Substitution of the low front vowel /? / for| | | | |the Mid-low back /? | |/w? n? r/ | | |Substitution of the mid high front /I/ for | | | | |the highest front /i/ | |/? n/ | | | | |/? t/ | | | | |/? nd/ | | |Substitution of the low front vowel /? for| | | | |the central Schwa /? / | |/t? l? v n/ | | |Substitution of the mid high front /I/ for | | | | |the highest front /i/ | |/f? kt/ | | | | |/ t/ | | |Substitution of the low front vowel /? for| | | | |the central Schwa /? / | |/? t/ | | | | |/? n? l? d b? l/ | | |Substitution of the mid high front /I/ for | | | | |the highest front /i/ in the second | | | | |syllable. | |/k? ns? d? re / | | | | |/? z/ | | | | |/l gw? d? / | | |Substitution of the low front vowel /? / for| | | | |the mid-front /e/ | |/en? / | | | | |/f? m/ | | | | |/? k? d? mi/ | | | | |/p? kt r/ | | | | |/? nd/ | | | | |/w? t? / | | | | |/? s/ | | | | |/l? st/ | | |Substitution of the low front vowel /? / for| | | | |the Mid-low back /? / | |/m? st? r/ | | | | |/v? kt? ri/ | | |Substitution of the mid high front /I/ for | | | |the highest front /i/ | |/? t/ | | |Substitution of the low front vowel /? / for| | | | |the central Schwa /? / | |/m? st? r? z/ | | |Substitution of the mid high front /I/ for | | | | |the highest front /i/ | |/p? kt / | | | | |/t? l? v n/ | | |Substitution of the mid high front /I/ for | | | | |the highest front /i/ | |/g? v? n/ | | | | |/? ts/ | | | | |/? ? d nz/ | | |Substitution of schwa /? / for the highest | | | | |front vowel /i/ in the second syllable, | | | | |Substitution of the mid high front /I/ for | | | | |the highest front /i/ in the third | | | | |syllable. | |/h? / | | |Substitution of the low front vowel /? / for| | | | |the central Schwa /? / | |/? ts/ | | | | |/? n/ | | |Substitution of the mid high front /I/ for | | | | |the highest front /i/ | |/? d/ | | |Substitution of the low front vowel /? / for| | | | |the central Schwa /? / | |/f? lmz/ | | | | |/h? ndf? l/ | | | | |/ h? ndf? l/ | | | | |/? / | | | | |/b? g/ | | |Substitution of the mid high front /I/ for | | | | |the highest front /i/ | |/s? tiz/ | | |Substitution of the mid high front /I/ for | | | | |the highest front /i/ | |/? d/ | | | | |/v? dio/ | | | | |/d? m? nd/ | | | | |/d? m? nd/ | | | | |? s | | | | |? ksklu n | | | | |? sk? rz | | |Substitution of the mid low back /? /, for | | | | |the Spanish /o/ |But so does everything else about the way the Academy deals with movies from the rest of the world. An elaborate and mysterious winnowing process pares down the thousands of potential nominees to five. This year they are â€Å"Dogtooth† from Greece, â€Å"Incendies† from Canada, â€Å"Biutiful† from Mexico, â€Å"Outside the Law† from Algeria and â€Å"In a Better World,† which might be considered the front-runner if you take the Globes as an omen. /b? t so d? z ? vri ?ls ? bawt we ?k? d? mi dilz w muviz fr? m r? st ? v w? rld. ?n ? l? br? t ? nd m? st? ri? w? no pr? s? s p? rz dawn ?awz? ndz ? v p? t? n l n? m? niz tu fajv. s j? r ? e ? r dogtooth fr? m gris, incendies fr? m k? n? d? , biutiful fr? m m? ks? ko, awtsajd l? fr? m ? ld ri? ?nd ? n ? b? t? r w? rld, w? t? majt bi k? ns? d? rd fr? nt- r? n? r ? f ju tek globz ? z ? n om? n/ |Phonetic Transcription |Well pronounced |mispronounced |Segment used for substitution | |/? vri / | | | | |/? k? d? i/ | | | | |/w / | | | | |/? n/ | | | | |/? l? br? t/ | | |Substitution of the low front vowel /? / for| | | | |the central Schwa /? | |/? nd/ | | |Substitution of the low front vowel /? / for| | | | |the central Schwa /? / | |/m? st? r? z/ | | |Substitution of mid high front /I/ for the | | | | |mid-front /e/ in the second syllable. | |/w? no | | | | |/ s/ | | |Replacement of the mid high front /I/ for | | | | |the highest front /i/ | |/j? r/ | | | | |/k? n? d? / | | |The speaker did not produce de vowel sound. |/? ld ri? / | | |Substitution of mid high front /I/ for the | | | | |mid-front /e/ in the second syllable. | |/? ld ri? / | | |Substitution of the low front vowel /? / for| | | | |the Mid-low back /? / in the first syllable | |/? n/ | | | | |/w? ? / | | | | |/k? ns? d? rd/ | | | | |/? f/ | | | | |/? z/ | | |Substitution of the low front vowel /? / for| | | | |the central Schwa /? | |/? n/ | | |Substitution of the low front vowel /? / for| | | | |the central Schwa /? / | â€Å"Dogtooth† came and went on a few American screens last spring, and â€Å"Outside the Law† had a brief run in December (and may return shortly); only â€Å"Biutiful,† whose globally famous star, Javier Bardem, was nominated for best actor, is likely to be playing now at a theater near you.The others will be released in the late winter or early spring, in the hopes of realizing some kind of box office bounce. The usual pre-nomination handicapping — the canvassing of critical opinion and the weighing of popular sentiment — does not apply to these movies, which might in principle make the choices less compromised, but in practice only serves to make them more confusing. dogtooth kem ? nd w? nt ? n ? fju ? m? r? k? n skrinz l? st spr , ? nd awtsajd l? h? d ? brif r? n ? n d? s? mb? r ( ? nd me r? t? rn rtli); onli biutiful, huz glob? i fem? s st? r, h? vi? r bardem, w? z n? m? net? d f? r b? st ? kt? r, ? z lajkli tu bi ple naw ? t ? ?i? t? r n? r ju. rz w? l bi rilist ? n let w? nt? r ? r ? rli spr , ? n hops ? v ril? jz s? m kajnd ? v b? ks ? f? s bawns. ju w? l pri- n? m? ne n h? ndik? p k? nv? s ?v kr? t? k? l ? p? nj? n ? nd we ?v p? pj? l? r s? nt? m? nt d? z n? t ? plaj tu ? iz muviz, w? t? majt ? n pr? ns? p? l mek t js? z l? s k? mpr? m? jzd, b? t ? n pr? kt? s onli s? rvz tu mek m m? r k? nfjuz / Phonetic Transcription |Well pronounced |mispronounced |Segment used for substitution | |/? nd/ | | |Substitution of the low front vowel| | | | |/? / for the central Schwa /? / | |/l? st/ | | |Substitution o f the low front vowel| | | | |/? for the low-back. | |/spr / | | | | |/? nd/ | | | | |/h? d/ | | | | |/? n/ | | | | |/? d/ | | | | |/? kt? r/ | | | | |/? z/ | | | | |/ple / | | | | |/? t/ | | | | |/n? / | | |Substitution of the mid-high back | | | | |vowel /I/ for the central diphthong| | | | |/I? / | |/w? l/ | | |Substitution of the mid-high back | | | | |vowel /I/ for the Spanish /i/ | |/? / | | | | |/w? nt? r/ | | | | |/spr / | | | | |/? n/ | | | | |/ril? jz / | | | | |/? ? s/ | | |Substitution of the mid low back | | | | |/? /, for the Spanish /o/ | |/h? ndik? p / | | |Substitution of the mid-high back | | | | |vowel /I/ for the Spanish /i/ | |/h? ndik? p | | | | |/k? nv? s / | | | | |/k? nv? s / | | |Substitution of the mid-high back | | | | |vowel /I/ for the Spanish /i/ | |/kr? t? k? l/ | | | | |/? p? j? n/ | | | | |/? nd/ | | | | |/we / | | | | |/w? t? / | | | | |/? n/ | | | | |/pr? s? p? l/ | | | | |/? n/ | | | | |/pr? kt? s/ | | | | |/k? nfjuz / | | | | METHODOLOGYAn IPC s tudent from the Second semester was selected for the recording of the speech sample which was one of the main concerns of this investigation. The recording was made on February 9th in a classroom of the IPC. The electronic device used was a low quality cell phone whose recording application allowed us to record the student’s speech and then, through USB connection, transferred the audio to the PC and copied the data in a CD-ROM. ANALYSIS OF THE RESULTS †¢ CHART N? 1 Production of the vowel sound mid – low back /? / in a text read by a student of the second semester at the IPC. | |Pronunciation | | |Sound | | | | | |Substitution | | |Well – Pronounced | | | | | |Mispronounced | | | | | |Substitution of the mid | |/? |0 |4 |low back /? /, for the | | |0% |100 % |Spanish /o/ in most of | | | | |the cases. | †¢ For the vowel sound low front /? / (fifty – three times). †¢ For the vowel sound mid -high back /? / (two – times). †¢ Fo r the vowel sound mid – high front /? / (eighty – two times). †¢ For the vowel sound mid-low back /? / ( four times) Sound |Right |Wrong |Substitution | | |2 |0 | | |/? / |100% |0% |None | |Sound |Right |Wrong |Substitution | | |57 |24 | | |/? |70% |30% |In most of the cases, | | | | |replacement of the mid high | | | | |front /I/ for the highest | | | | |front /i/ | Sound |Right |Wrong |Substitution | | |22 |31 | | |/? / |42% |58% |In most of the cases, | | | | |Substitution of the low front| | | | |vowel /? for the central | | | | |Schwa /? / | 1- The speaker’s most troublesome sound was the mid – low back vowel of English /? /, although its incidence in the whole article was very low, only four times. Nevertheless, the student substituted the English sound /? / whose lip- position is similar to the one of Spanish / o /, that is, slightly rounded. 2- After the mid-low back vowel, the most troublesome sound was the low front vowel /? /, due to the f act that the speaker substituted this sound /? / in most of the cases for schwa /? or Mid-low back /? /, in which the lips are slightly spread and the vowels for the substitution are lax (/? /) and tense (/? /) respectively. Some aspects that may cause trouble for the speaker is the word spelling, because sometimes they tend to get confused or doubtful when pronouncing a word, in the moment they see a difficult or uncommon spelling. RECOMMENDATIONS In order to facilitate our labor as future English teachers and to encourage our students to learn the language while developing effective skills, being speaking our main concern, the researchers selected a series of educational techniques: ? ReadingsAs future EFL teachers we have to expose our students to English language through â€Å"readings† in which students will find a visual stage (graphemes) and an auditory one (phonemes). Students will read aloud pieces of writings made by them or any selected reading material made by the teacher such as, short stories A Christmas Carol by Charles Dickens, To Build a fire by Jack London, or any play such as: Romeo and Juliet by William Shakespeare. Students will read or hear structures like: pot – stop, tip – sleep, car – bad and the will also be aware of the likenesses or differences among vocalic sounds immersed in the readings. Dictation EFL teachers must develop listening skill, so as a speaking one, in their students and this can be done through the appropriate use of dictation as a useful and realistic technique that will allow students to receive a phonic background and then to analyze the spelling data involved, that is, graphemes. The most important part of this method is that students will be able to create the pieces of writings that will be read by the teacher or among the classmates and whose content will be according to their interests and experiences, so student? creative expression will also be taken into account as essential par t of the learning process. ? Poetry According to Stuckland (1962) students like poetry first for its singing quality, for its rhyme, rhythm and all that goes into the melody of verse. That is, the enjoyable environment poetry creates when students interpret its content. Suggested poems will be: Hickory, Dickory, Dock by William Wallace Denslow in whose content are presented a variety of vowel sounds. CONCLUSIONSIn order to make our students aware of the different vowels in English, we as English teachers, have to clarify and exemplify several exercises for them, to make a distinction in pronunciation patterns of the sounds they can find more troublesome in English. We can write similar words in the board and provide a distinction of sounds to differentiate them, so students could see the pronunciation if we would practice with them the distinction and very essential, the spelling patterns for the English vowel productions and examples with these.Furthermore, if we teach these spelli ng patterns criteria and we practice the pronunciation of these difficult vowels for our students, they will assimilate and acquire a better understanding, specifically if we focus our attention on these vowels /? / and /? /. As another useful activity, we can encourage our students to produce the different vowels of English by different techniques, and be aware of common mistakes in the utterance of the mid-low back and /? / and the low front /? /.Regarding this, we can explain our students different techniques to practice in the classroom, such as reading activities, dictations, spelling patterns, pronunciation differences and others. Finally, we as EFL teachers have to be more sensible while listening to our student? s vowel production and when they find it difficult to make a distinction between the vowel systems of English and Spanish, and we can provide them with a comparison and contrast pattern, in order to provide them with the comprehension and accurate distinction between these systems, making their pronunciation more accurate. BIBLIOGRAPHICAL REFERENCESSAPIR, EDWARD  (1921)  Language: An Introduction to the Study of Speech. Harcourt Brace and Company, Orlando, Florida. STRICKLAND, RUTH (1969) The language arts. D. C Health and Company. Lexington, Massachusetts. A. C,GIMSON (1962) An introduction to the pronunciation of English. Reader in Phonetics, University College, London. A. C,GIMSON (1975) A practical Course of English Pronunciation, a perceptual approach. Edward Arnold Publishers, 25 Hill Street, London. ———————– Professor: Viktor Carrasquero Hickory, dickory, dock The mouse ran up the clock The clock struck one, The mouse ran down, Hickory, dickory, dock

Thursday, August 29, 2019

The Impacts of Economics Crisis in Indonesia

The economic crisis, which hit Indonesia, began in Thailand in June 1997. It rapidly spread, causing stocks to tumble and many Asian currencies to fall, the worst of all the Indonesian Rupiah. Indonesia†s worsening economic situation is mainly due to the sharp depreciation of Rupiah against the US dollar. Being out of our government†s control, the Rupiah keeps on sliding further and at its lowest point touched a level of Rp. 17,000 against the US dollar. Realizing that the economy will not recover overnight, it takes time and serious effort to bring back the economy on the right track. In order to cover the budget deficit, the Indonesian government asked the assistance from the International Monetary Fund. As for the revival of the economic crisis, Indonesia needs massive aid. The crisis has caused the banking sector to collapse dramatically. The large number of banks in my country might be one of the main problems as there are more than 265 units. The recent economic crisis has put more burdens on the banking sector so the government decided to close down 16 ailing private banks without a full guarantee on the return of their deposit funds. This has forced depositors to draw their savings and moved to foreign and government banks which resulted in a big rush for several private banks. Due to this, The Central Bank has to print new money for injection and bailing out the insolvent banks caused by the rush. By printing money, the government unintentionally prompted the outbreak of hyperinflation. Panicked by this, the Central Bank decided to raise interest rates. As a result, companies that were highly dependent on loans are forced to close down. Many Indonesian factories are facing financial difficulties due to the huge and extensive overseas debts and a tremendous dependence on importing raw material and supplies. We know that most factories have been too dependent on imports and their owners much too attracted to foreign capital without hedging. They are facing problems with loan repayment due to the drastic depreciation of the Rupiah. Even medium and small enterprises are facing the same problem. They have difficulty in running their businesses since they could not afford to pay the high interest rate. Meanwhile, the economy continues to deteriorate with the annual inflation rate once rising more than 100%. A lot of factories are closing down and the number of unemployed people increase. The increasing numbers of companies that went bankrupt and the factories, which are closing down, have intensified the quantity of jobless people and unemployment. To anticipate the long crisis, most companies have to restructure their management systems. It is important in the crisis era for companies to achieve efficiency and stick to market oriented operation. For efficiency, companies cannot avoid but reducing the operation cost and working hours. This resulted in the huge number of lay-off and cutting down number of employees. According to prediction, this crisis has caused at least 20 million people to become jobless, 20% of the school children are at serious risk of dropping out of school as a result of shrinking family incomes, soaring unemployment, and hyperinflation. Along with the severe drought, which threatened to push as many as 50 million people into poverty, increasing unemployment, hunger and poverty has also been created. This serious problem has incited crime, chaos, and social unrest. Poor people can no longer afford to buy staple food and basic essential commodities. Even subsidies could no longer assist with the people becoming more easily tempted and incited to commit crime. Stealing, robbing, looting, destroying, and burning could no longer be avoided. The tragedy was on May 14, 1998, when the mass riots started in Jakarta. The angry mobs started to loot, destroy and burn down shops, supermarkets, cars, housing complexes and even the Chinese minority became the target by being physically assaulted and abused. The reason is because most Chinese dominate the business factor. Direct losses are approximately US$ 909 million. This resulted in a stagnation of the business, transportation and distribution sector since most Chinese have fled the country. This mid-May riot has left a traumatic effect on me. I am deeply grieved that these things should happen to my own country and people. Motivated by this tragedy, I promise that I will contribute with my knowledge to help my country in difficult time like now. My strong commitment is to try to minimize the impact of the economic crisis.

Women in Vietnam Research Paper Example | Topics and Well Written Essays - 2250 words

Women in Vietnam - Research Paper Example This reason makes historians refer to the war as a cold war. The war took place in Cambodia and involved attacks and raids on rival groups. The rival groups in this case were the Americans and the people of South Vietnam. The war had search and destroy operations that served to show the amount of power that each group had over the other. The United States had its theory on the war as it saw it as a way of preventing the spread of communism to the west, as it preferred using the capitalism policy. The war thus had an important figure to the fighters as each tried supporting their policies. In the war, there were women that served to assist the actual fighters who were mostly men (Gunusky 37). Women were very influential in the development of the war. This is because they were there to offer their support which if lacking, the fighters on each side could not have fought as effectively as they did. The women were the soldier’s wives, sisters and even mothers taken up by the milit ary at that time to act as soldiers of war. They got training for all the missions that were to take place and thus were very skilled out in the field. The women had different roles in the war. There were those who were very talented in the field and had the rare opportunity to serve in the war as actual soldiers along their male counterparts. The women showed unending efforts and desire to help their sides win. For the women that were not strong or rather skilled enough to go out to the field and face the rivals in a live manner, they were delegated different aspects of work according to their intrinsic skills. One of the most identified roles that the women were given was the work of clinical attendants or rather they were given the job description of nurses (Tunner 76). The nurses had the strict and strenuous jobs of assisting wounded soldiers at the time when attacks took place. According to the communities that lived in the Vietnam region, they believed the work of nursing to b e a talent that runs in the family and hence most of the nurses that were taken in had to carry along other family members to assist in their works. Since the nurses were to take their activities to places where the war was directly taking place, they had to training on basic weaponry use in case of attack. Some of the nurses did not completely finish their nursing as they were taken in to a 10-day training camp at Ft. Sam Houston (Caylor 65). With this training, they could be part-time nurses but could also work the grounds in case there was a short of army officers to carry out an ambush due to factors such as death or general incapability. Before the war had become serious, the nurses were given a bulk of injured patients and instructed to cure them within a given time span. This was influential, as it would help them prepare both psychologically and physically for the type of work that they would be doing in the fields. When the war would get harder and the enemy groups getting close, there would be many casualties and thus the need of competence on the side of the nurses to help cure soldiers fast. Upon healing, the soldiers were required back on the field to continue with the war so as not to lender their side shorthanded due to lack of soldiers. The nurses also had basic training of how to use a compass and a radio alert. This was important because not every time could the soldiers manage to bring back the wounded soldiers to the camp base. With the compass and the radio, the soldiers in the field could make radio alerts to the nurses. The radios had different signals through which they had an open line of communication. They would ask for assistance and give the required directives and bearings (Neel 37). The women on the other hand with the

Wednesday, August 28, 2019

Does Oil prevent Libya's democracy Research Paper

Does Oil prevent Libya's democracy - Research Paper Example They argued that oil is an impediment to democracy in countries that derive revenue from it. The presence of oil has reinforced autocratic administration. The revenue from the oil regimes prevents the formation of social groups that claim participation and representation in the government. The oil revenues will provide the government with sufficient money and will prevent the mobilization of these groups independent of the state at the end. Oil rent refers to the revenue derived from the sale of oil products (Arwa 19). This income directly accumulates to the administration coffers. The revenue derived implies that the government will not have to tax its citizens. This excise effect minimizes the citizens’ demands for accountability and their aching desire to participate politically in the government adequately. This effect thus eliminates the ruler and the ruled linkages. The net effect is that democracy will less likely thrive in the state. The no taxation or representation i n a state will make the leaders postpone democracy indefinitely. Oil rent enables the government to obtain political opposition to achieve legitimacy. The government has exceptional authority on how to account for revenue and spend because the oil rents directly accrue to the government. In order for the government to win legitimacy and consent from the total population, it uses rewards and even social welfare to dwindle off the social groups. The government is able to redistribute the proceeds to the public by offering education, employment, and a well-developed infrastructure through the welfare system (Arwa 20). In a rentier state, the biggest employer is the government. Only a few people from the total population will benefit from the oil rent through welfare, in addition to other benefits such as land gifts. In the end, the population also becomes a rentier class that regularly engages in a â€Å"rent-seeking behavior". This will influence the individuals to view this behavior as the best option compared to political unrest as a means to encourage redistribution. Loyalty and legitimacy in a rentier state creates patronage networks. Examples of patronage networks involve personal favors in the form of jobs belonging to the public sector and distribution of public resources in terms of licenses, contracts and even projects. This action leads to increased corruption and bribery. The individuals involved in these activities have a tendency of resisting democracy since democracy encompasses high levels of accountability and transparency (Arwa 22). At times, the state uses the oil rent to provide funds for repressive measures aimed at controlling opposition and the population at large. As oil revenues decline, the repression effect takes place thus leaving minimal amounts of money for activities such as patronage and welfare. This repression is achievable by banning of political parties and the independent media thus hindering democracy. Libya’s crisis resulted from the Arabs uprising and unrest in the Middle East. The presence of deleterious governance has been the core influence of the unrest. Then there is the issue of the western interest in the Libyans oil (Martinez, 28). The leadership of Muammar Qaddafi has attracted international interest. A peaceful protest in February 2011 culminated into a global crisis with a violent attack. The situation continued until the royal citizens took arms and engaged in a battlefield that have left so much

Tuesday, August 27, 2019

Schools, Teaching, and Supervision Essay Example | Topics and Well Written Essays - 1000 words

Schools, Teaching, and Supervision - Essay Example My supervisory platform will be based on the philosophy of experimentalism because on a personal level, I believe in the importance of co-operation and team work under a centralized leadership, as opposed to an authoritarian system. As an educational leader, a supervisor’s role is very important but complicated, necessitating the need for input from the various stakeholders in the education process in order to ensure that the output is both comprehensive and current. Even though many people do not like acknowledging this fact, leaders are guided to a large extent by their own beliefs and that is why experimentalism is core. According to Fairfield, a supervisory platform founded on the philosophy of experimentalism is best because of the volatile nature of information and innovation. Technological advancements have had a significant effect on the overall way by which teachers are used in classrooms and how students acquire information. For example, the emergence of the internet as an education tool has impacted on the student-teacher relationship. In the former epochs, the teacher was viewed as more of a provider of knowledge. However, nowadays, the teachers are viewed as being as being supervisors in the classroom, responsible for guiding the way that students acquire information, through the aid of a supervisor, who is responsible for setting up an educational curriculum (Fairfield, 2009). The internet and other technological advancements have challenged the conventional responsibility of teachers, since students can easily and conveniently acquire information on any subject due to the accessibility of educational material on an online platform. Consequently, this has necessitated the need for a more radical approach regarding the role of the teacher and that of a supervisor. That is why my personal supervisory platform will be based on experimentalism, which places emphasis on a more pragmatic approach to learning by focusing on a flexible curriculum for

Monday, August 26, 2019

The Democratic role of political parties in Canada, Mexico, U.S.A- Do Essay

The Democratic role of political parties in Canada, Mexico, U.S.A- Do political parties in these countries assist in the working of democracy in terms of accoun - Essay Example Political parties will have, generally speaking, carried out research on issues that are of importance to the electorate and try to seek the activation and reinforcement of voters underlying predispositions (Anderson, 1). Most citizens in a country are likely to agree that the reason for the existence of political parties is to provide coherent political options from which citizens can select what is best for them (Fox, 5 - 7). This means that in a democracy, political parties should be able to provide a platform for all those who have a common vision with a structure and a process that will make it possible for them to achieve the desired vision with the permission of a majority of electorate. The will of the electorate is tested in an election and those who have presented a vision that has an appeal to the majority are handed over the right to govern through their nominated candidates. Thus, brokerage, policy formulation and the election as well as support of the right candidates t o public office is also an important expectation from a political party. However, it becomes necessary for political parties to establish a balance between the various roles that they are expected to play, because of resource constraints and priorities, as well as determining what may be more important. This brief essay attempts to investigate the democratic role of political parties in three countries, namely Canada, Mexico and the United States of America in order to try and learn from the democratic experiences from these three countries. Three political parties, namely the Bloc Quà ©bà ©cois in Canada, Republican Political Party in the United States of America and the Institutional Revolutionary Party (Partido Revolucionario Institucional) or the PRI in Mexico were selected for examination and the next section presents a discussion of how the previously mentioned political parties have contributed to the

Sunday, August 25, 2019

Legal System Essay Example | Topics and Well Written Essays - 2000 words

Legal System - Essay Example The lack of education or literacy rate in a country could lead it to the high crime rate among young people that provides incentives for committing crimes due to instable economical situation. With the provision of education in the people the rule of law may be strengthen. The primary and secondary educations are very important in this regard; they work as a base for the future education of an individual. We should strengthen the legal system and provide education to the people for strengthening the society. To provide a crackdown on the crimes and to eliminate unhealthy tendencies in the society we should understand the importance of law and the matters falling in the purview of the law should be left to the judicial institutions. It is not legal for an individual to directly concern himself with such matters. One should be careful about inner discipline. Legal problems should be left on the shoulders of the state and the government to decide. If an individual intervenes in everything than it would be very difficult for the people to understand the importance and integrity of the law. Violations of laws disturb the society, self-personality, family and friends. Everyone in the society should make efforts to strengthen the law at large extent as it provides security, mental satisfaction and causes progress for the country. There should be no tendencies of ignoring or violating the laws in the country. Indispensable legal systems should be implemented in the country. By the passing of time, the law has been divided into different subjects and topics; the reason was to make it easily understandable in terms of different aspects of the law. The law is also being taught in different topics and subjects. Even cases are decided on different grounds. To make the process easy, different courts have been established that deal with different kinds of cases in their purview. Following are the different topics of the law: Legal Kinds of Law: Criminal Law. Contact Law. Tort Law (Breach) Property law Trust and Equity Law. Administrative law. International Law. Legal Systems Civil Law. Common Law. Religious Law. Institutions of Law Judiciary Legislature. Executive. Military and Police. Bureaucracy. Civil Society. Legal Profession. (http://en.wikipedia.org/wiki/Law) Law as Legal Subject Almost in every country, the law is taught in different subjects/topics, like in England, the knowledge of law is provided in almost seven different subjects. All laws have the same approach and legal system and same issues around the world, although different names are used to elaborate laws. For example, in the Civil law contract and the breach of contract would fall under the purview of law of obligations and trusts and will be processed under legal regimes or under the international conventions and agreements. Outside of the Europe international laws are being dealt under different agreements other than European laws like North American Free Trade Agreement (NAFTA), South Asia Free Trade Agreement (SAFTA), South American Community of Nations (CSN), Association of South East Asian Nations (ASEAN) and other different trade and other agreements to settle the dispute. But it is worth mentioning that there is

Saturday, August 24, 2019

On Passion and Self-Growth Essay Example | Topics and Well Written Essays - 750 words

On Passion and Self-Growth - Essay Example The American novelist, literary-critic, and story-teller Elizabeth Hardwick highlights that "The greatest gift is a passion for reading. It is cheap, it consoles, it distracts, it excites, it gives you knowledge of the world and experience of a wide kind. It is a moral illumination." I strongly believe in her statement as my journey in life has been filled with notable experiences derived from reading various books. Before my passion for reading is developed, I must admit that I was first obsessed in the stories my mom untiringly tells me before retiring to bed. Then, the exciting part of deciphering the meaning of the simple words on my earliest books came. Before I know it, I have become a voracious reader whose interests range from culture, sociology, and literature. Reading has sparked my curiosity and invites me to seek the mysteries of life. My passion for reading has hugely enhanced my intellect. Whenever I open a book, I often see myself unlocking a treasure box which will brings me into other places, provides me a glimpse of other culture, and conveys me a wealth of knowledge. It is amazing to know that every book shares its unique story. No matter how simple, each book offers and adds new ideas. Reading has enriched my intellect by bringing me to the world of Shakespeare, Milton, Julius Cesar and even as far as Aristotle's and Homer's. Reading introduced me to the radical ideas of Karl Marx, the different worlds explored by Gulliver, and the persistence of Helen Keller. Books broaden my horizons by adding new words to my vocabulary, polishing my grammar, and enabling me to find ways to communicate my ideas. My passion for reading enlightens me with knowledge and ushers me from the darkness of ignorance. Reading a book the second or third time does not diminish the knowledge that it offers. Being a passionate reader, I have discovered that it is not the writer which conveys and creates meaning in his or her compositions but in fact, the reader constructs his own comprehension on the material being strongly influenced by his background and experiences. Thus, I never really get tired of reading a single book over and over again as the knowledge it imparts vary each time. Aside from shaping me intellectually, reading also further my emotional development. As a thinking and feeling being, a story moves me and fills me with different kinds of emotion. I believe that the most important thing that my passion for reading brought me is the capability to understand the emotions of other people. Reading often requires empathy and putting one's self in the character's shoes. With this, I have developed the ability to accept, understand, and share the joys and sorrows of the people around me. I credit to my passion to reading the rapport I maintain with my social circles. I can say that my passion for reading is the largest contributor to my personal development. Books enrich and stimulate my mind while keeping me in touch with my emotional side. Reading has taught me the greatest lessons in life. I must stress that Denis Diderot identifies only great passions which can elevate the soul to great things. Considering all the things that my passion for reading accomplished in me, then, I can say that it must be the greatest passion a human can be blessed

Friday, August 23, 2019

Understanding Property Markets. To what extent does property market Essay

Understanding Property Markets. To what extent does property market failure give a necessary and sufficient case for public intervention using planning controls - Essay Example current financial crisis clearly indicates that the nexus of the financial as well as property market can lead to the overall failure of the markets because the volatile nature of one market can readily impact another market if they are correlated with each other in any sense. In the past, it has been the practice of the financial institutions that they greatly offered easy money which allowed relatively higher volume of people to buy their own homes. This phenomenon, however, also gave rise to the speculative activity within the market which not only led to the price appreciation but also made the market more volatile and prone to economic shocks. This effect has been so much that it was estimated that more than 590 billion British Pounds were wiped out from the property market only during 2008. (Knapton, 2008). Such symptoms indicate that the property market is prone to failure and as such may require the government intervention in the market through planning controls. This essay will discuss whether the recent failure makes a case for government to intervene in the property market or not. It is argued that the free markets do not always provide the efficient allocation of resources. There are various causes of market failure and as such information imperfections, externalities as well as capital market imperfections are some of the causes which can be cited as the few major reasons behind the failure of the markets. (Keep,2006). Whether government shall intervene into markets to correct them or not is an issue of great debate which has been re-emerged again. During 1990s, it was argued that the extension of credit has a greater macroeconomic impact on the economy as credit has extensive linkages with different markets such as property markets as well as consumer durables.(Eichengreen & Mitchener, 2004). Property markets along with other markets, therefore, started to grow and reached to a level where it failed to accommodate the economic shocks and resulted

Thursday, August 22, 2019

Differences between men and women Essay Example for Free

Differences between men and women Essay What is the difference between males and females? We notice the different dressing styles, different roles in the workplace and how we spend our leisure time, how we wear our emotions, and also how differently we think. But a question arises. Are males and females really different in every aspect? The first question we ask when a baby is born is: Is it a boy or a girl? Though most people accept most of the socially prescribed roles for the gender they were born with, some struggle against what they see as rigid and arbitrary social norms. In this essay, I will describe and give my input on the roles of human sexuality and gender. Most people think of sex and gender as one and the same when in fact they are not. Wood, Wood, and Boyd (2005) define sex as a biological term, while gender is more commonly used to refer to the psychological and social variables associated with ones sex (p. 410). In the biological approach, when defining the sociocultural characteristics of masculinity and femininity, cultures look into the behaviors each gender should act upon. Males should be the dominant figure. They should be strong, competitive, be able to stand their ground, confident, and independent. Women on the other had are expected to be the exact opposite. They should be dependent, caring, encouraging, emotional, and nurturing. As children approach the age of two or so, they start to realize the roles such as attitudes, interest, and behaviors, in which males and females are supposed to portray. This is referred to as gender typing. When understanding which roles are to be taken, then they can start their development. In the psychoanalytic theory, Freud asserts that childrens thoughts about gender occur out of a clash relating to their feelings about their parents. Generally, they would like to tie a bond between the opposite-sex parent but end up doing so with the same-sex parent in order to settle this clash, taking on thats parents gender-related behavior and ideas. At the same time, they defer their love for the opposite-sex parent in the hope that someday they will be able to achieve a sexual relationship with a partner who is similar to him or her (Wood et. al., 2005, p. 411). I can agree with Freuds psychoanalytic theory to a certain extent. What  would the opposite-sex parent do in a family with no boys or no girls? Would he/she take over some traits that the same-sex parent would give to the children? My mother and father had four boys including myself. Being in the situation my mother was in considering there were no girls, she felt a need to rub off some of her traits to us boys. While my father taught us the game of baseball and how to mow the lawn, my mother taught us our table manners and to how to do the laundry. We shared a bond to both of our parents equally. But overall, we all feel the same way in which we want our future wives to be close to, if not exactly like our mother. In the social learning theory, children look for role models to follow, where they imitate that person and want to be like him/her. But say if a boy started doing something that is out of his gender role, such as trying on his mothers high heels, he will be informed by his father that it is not appropriate for him to do such a thing. Psychologists say that yes imitating and reinforcing may play a part in the gender role development, but it does not offer a complete clarification of this occurrence. Lawrence Kohlbergs cognitive developmental theory suggests that an understanding if gender is a prerequisite to gender role development (1966; Kohlberg Ullian, 1974, p. 412). This theory explains that children go through three stages that are necessary to developing the concept of gender. The first stage happens when the child is around the ages of two and three, which is gender identity, or the sense of being male or female. The next stage occurs at four and five, which is gender stability, the understanding that boys will be boys and girls will be girls forever. Then the last stage is when the child has reached six and eight. It is known as gender constancy, or the knowledge that gender will not change, despite the clothes they wear or the activities they participate in. But Kohlberg failed to mention why many gender-role appropriate behaviors and preferences are observed in children as young as age 2 or 3, long before gender constancy is acquired (Bussey Bandura, 1999; Jacklin, 1989; Martin Little, 1990, p. 412). I guess it just depends on the educational techniques used on the children. My brothers and I were taught a lot at a very young age, so we had a little bit of a head start. Like the cognitive developmental theory, Sandra Bems gender schema theory (1981) emphasizes that children begin to use gender as a way to pick up and sort out information. But the gender schema theory says that this process happens earlier with the gaining of gender identity other than gender constancy. Also like social learning theory, the gender schema theory indicates young children are motivated to pay more attention to and behave in ways consistent with the gender-based standards and stereotypes of their culture (Wood et. al., 2005, p. 412). I think television can become a major factor in a childs behavior because they can watch shows that are unsuitable for their viewing, and while growing older they can become more fascinated with sexual activity. When becoming sexually involved with another person, both males and females experience four phases of when engaged in sex, called the sexual response cycle. The first phase is the excitement phase, and this is simply when the female undresses for the male and the male uses verbal expressions of affection to stimulate the female. The blood flow starts pumping and the heart beats faster and faster until they reach the second phase, which is the plateau phase. Here excitement keeps rising for the preparation of the third phase, the orgasm. While males only have one, females can have multiple. After that, everything starts to slow down and goes back to its unaroused state. This is known as the resolution phase or the tapering-off period. Sexual activity varies from culture to culture. Furthermore, what is perceived as sexually attractive in males and females may differ dramatically (Woods et. al., 2005, p. 421). Agreed, differences in attraction may occur, even with the same sex. Someones sexual orientation describes the preferences at which someone is attracted to either the opposite or that of their own sex. Studies show that males are twice as likely to be homosexual than females. Berenbaum Snyder (1995) say that if the androgens, or hormones that make one masculine, are too high or too low, can make the brain develop more masculine or feminine which homosexual orientation is more likely. Most of the time it is all in the genes, but other times it is that persons choice to be homosexual, even  if others may not be on the same page. Some people can be homophobic, which in my view is extremely improper. Whoever thinks that it is wrong should take a step back, let those people live their lives and start worrying about their own. I have known many people who were homophobic and it just pushed my buttons to see how cruel they can be to someone with a different sexual orientation. I do see where they are coming from, on the other hand. I do think it is weird to see two homosexual men holding hands or kissing, but I always come to an understanding that they are who they are and nothing can change that. They want to feel the comfort of another. In general, they want to love just as much as heterosexual couples do, so I praise them for that. With homosexual activity and even heterosexual activity, there comes a price if a couple chooses to have unprotected sex. There are many sexually transmitted diseases (STDs), but the major ones are Chlamydia, gonorrhea, and syphilis, which all can be cured by antibiotics. Chlamydia and gonorrhea are critical to women because if they in fact do have any of these, they do not have any early stages of infections. Since they do not treat it on time, then it can lead to infertility. Viral STDs include genital herpes, genital warts, and acquired immune deficiency syndrome (AIDS), which cannot be cured. The human immunodeficiency virus (HIV) is the virus that causes AIDS. It attacks the immune system, and can cause cancer or other dysfunctions. In order to prevent spreading STDs one should avoid sex with multiple partners, and also use a latex condom with a spermicide. With the growing rate of STDs nowadays, and the amount of television commercials informing teenagers and adults to practice safe sex and get tested for HIV or AIDS, I do not understand why people still have unsafe sex. It is not that difficult to strap up before doing the deed or keep it in your pants, that is unless you are prepared to have a child and have been tested along with your partner. I have known many males and females who have had unprotected sex and regret ever doing so, a couple of which becoming pregnant. From their point of  view, they feel lost because they cannot support their children and give them the attention they need in order to have a secure, fulfilling childhood.

Wednesday, August 21, 2019

Systemic anatomy Essay Example for Free

Systemic anatomy Essay The muscles of tongue can be divided into intrinsic and extrinsic groups. The intrinsic muscles lie entirely within the tongue, while the extrinsic muscles attach the tongue to other structures. The extrinsic muscles reposition the tongue, while the intrinsic muscles alter the shape of the tongue for talking and swallowing. Extrinsic tongue muscles, by definition, originate from structures outside the tongue and insert into the tongue. The four paired extrinsic muscles protrude, retract, depress, and elevate the tongue: Muscle From Nerve Function Genioglossus muscle mandible-(Genial Tubercles) hypoglossal nerve Protrudes the tongue as well as depressing its center. Hyoglossus muscle hyoid bone Depresses the tongue. Styloglossus muscle styloid process Elevates and retracts the tongue. Palatoglossus muscle palatine aponeurosis pharyngeal branch of vagus nerve Depresses the soft palate, moves the palatoglossal fold towards the midline, and elevates the back of the tongue. Intrinsic muscles Four paired intrinsic muscles of the tongue originate and insert within the tongue, running along its length. These muscles alter the shape of the tongue by: engthening and shortening it, curling and uncurling its apex and edges, and flattening and rounding its surface. The superior longitudinal muscle runs along the superior surface of the tongue under the mucous membrane, and elevates, assists in retraction of, or deviates the tip of the tongue. It originates near the epiglottis, the hyoid bone, from the median fibrous septum. The inferior longitudinal muscle lines the sides of the tongue, and is Joined to the styloglossus muscle. The verticalis muscle is located in the middle of the tongue, and Joins the superior and inferior longitudinal muscles. The transversus muscle divides the tongue at the ed to the mucous membranes . the tongue that run along the sides 2. The muscle that . -Protrude -Retract -Depress -Retraction, elevation of posterior third -Shape changes The Genioglossus mus protrudes the tongue. Remember that contraction of the right genioglossus muscle (for example) points the tip of the tongue to the patients left. The Styloglossus muscle retracts the tongue upward and backward. Also the Palatoglossus muscle retracts the tongue upward and backward. The Hyoglossus muscle depresses the tongue. The Levator veli palatini muscle elevates the soft palate during swallowing. The Longitudinal, tranverse and vertical muscles of the tongue. They help to change the shape of the tongue. 3. Muscle of pharyngeal wall. The pharyngeal wall is formed by skeletal muscles and by fascia. Gaps between the muscles are reinforced by the fascia and provide routes for structures to pass through the wall. The muscles of the pharynx are organized into two groups based on the orientation of muscle fibers. The constrictor muscles have fibers oriented in a circular direction relative to the pharyngeal wall, whereas the longitudinal muscles have fibers oriented vertically. The three constrictor muscles on each side are major contributors to the structure of the pharyngeal wall and their names indicate their position†superior, middle, and inferior constrictor muscles. Posteriorly, the muscles from each side are Joined together by the pharyngeal raphe. Anteriorly, these muscles attach to bones and ligaments related to the lateral margins of the nasal and oral cavities and the larynx. The constrictor muscles overlap each other in a fashion resembling the walls of three flower pots stacked one on the other. The inferior constrictors overlap the lower margins of the middle constrictors and, in the ame way, the middle constrictors overlap the superior constrictors. Collectively, the muscles constrict or narrow the pharyngeal cavity. When the constrictor muscles contract sequentially from top to bottom, as in swallowing, they move a bolus of food through the pharynx and into the esophagus. All of the constrictors are innervated by the pharyngeal branch of the vagus nerve [X]. The superior constrictor muscles together bracket the upper part of the pharyngeal cavity. Each muscle is attached anteriorly to the pterygoid hamulus, pterygomandibular raphe, and adjacent bone of he mandible. From these attachments , the muscle tans out posteriorly and Joins witn its partner muscle from the other side at the pharyngeal raphe. A special band of muscle (the palatopharyngeal sphincter) originates from the anterolateral surface of the soft palate and circles the inner aspect of the pharyngeal wall, blending with the inner aspect of the superior constrictor. When the superior constrictor constricts during swallowing, it forms a prominent ridge on the deep aspect of the pharyngeal wall that catches the margin of the elevated soft palate, which then seals closed the haryngeal isthmus between the nasopharynx and oropharynx. The middle constrictor muscles are attached to the lower aspect of the stylohyoid ligament, the lesser horn of the hyoid bone, and the entire upper surface of the greater horn of the hyoid. Like the superior constrictors, the middle constrictor muscles fan out posteriorly and attach to the pharyngeal raphe. The posterior part of the middle constrictors overlaps the superior constrictors. The inferior constrictor muscles attach anteriorly to the oblique line of the thyroid cartilage, the cricoid cartilage, and ligament that spans between these two attachments to cartilage and crosses the cricothyroid muscle . Like the other constrictor muscles, the inferior constrictor muscles spread out posteriorly and attach to the pharyngeal raphe. The posterior part of the inferior constrictors overlaps the middle constrictors. Inferiorly, the muscle fibers blend with and attach into the wall of the esophagus. The parts of the inferior constrictors attached to the cricoid cartilage bracket the narrowest part of the pharyngeal cavity. Longitudinal muscles The three longitudinal muscles of the pharyngeal wall are named according to their rigins†stylopharyngeus from the styloid process of the temporal bone, salpingopharyngeus from the cartilaginous part of the pharyngotympanic tube (salpinx is Greek for tube), and palatopharyngeus from the soft palate. From their sites of origin, these muscles descend and attach into the pharyngeal wall. Longitudinal muscles of the pharynx The longitudinal muscles elevate the pharyngeal wall, or during swallowing, pull the pharyngeal wall up and over a bolus of food being moved through the pharynx and into the esophagus. Stylopharyngeus The cylindrical stylopharyngeus muscle originates from the base of the medial urface of the styloid process of the temporal bone, descends between the superior and middle constrictor muscles to fan out on, and blend with, the deep surface of the pharyngeal wall. It is innervated by the glossopharyngeal nerve [1;0. Salpingopharyngeus Salpingopharyngeus is a small muscle originating from the inferior aspect of the pharyngotympanic tube, descending on, and blending into the deep surface of the pharyngeal wall. It is innervated by the vagus nerve [X]. Palatopharyngeus Palatopharyngeus , in addition to being a muscle of the pharynx, is also a muscle of the soft palate . It is attached to the upper surface of the palatine aponeurosis, and passes posteriorly and inferiorly to blend with the deep surface of the pharyngeal wall. Palatopharyngeus forms an important fold in the overlying mucosa (the palatopharyngeal arch). This arch is visible through the oral cavity and is a landmark for finding the palatine tonsil, which is immediately anterior to it on the oropharyngeal wall. The larynx, or voicebox, is an organ in the neck that plays a crucial role in speech and breathing. The larynx is the point at which t aerodigestive tract splits into two separate pathways: the inspired air travels through he trachea, or windpipe, into the lungs, and swallowed food enters the esophagus and passes into the stomach. Because of its location, the larynx has three important functions control of the airflow during breathing protection of the airway production of sound for speech. The larynx consisted of a framework of cartilage with surrounding soft tissue. The most prominent piece of cartilage is a shield-shaped structure called the thyroid cartilage. The anterior portion of the thyroid cartilage can be easily felt in thin necks as the Adams apple. Superior to the larynx (sometimes considered part of the arynx itself) is a U-shaped bone called the hyoid. The hyoid bone supports the larynx from above and is itself attached to the mandible by muscles and tendons. These attachments are important in elevating the larynx during swallowing and speech. The lower part of the larynx consists of a circular piece of cartilage called the cricoid cartilage. This cartilage is shaped like a signet ring with the larger portion of the ring in the back. Below the cricoid are the rings of the trachea. In the center of the larynx lie the vocal folds (also known as the vocal cords). The vocal folds are one of the most mportant parts of the larynx, as they play a key role in all three functions mentioned above. The vocal folds are made of muscles covered by a thin layer called mucosa. There is a right and left fold, forming a V when viewed from above. At the rear portion of each vocal fold is a small structure made of cartilage called the arytenoid. Many small muscles, described below, are attached to the arytenoids. These muscles pull the arytenoids apart from each other during breathing, thereby opening the airway. During speech the arytenoids and therefore the vocal folds are brought close together. As the air passes by the vocal folds in this position, they open and close very quickly. The rapid pulsation of air passing through the vocal folds produces a sound that is then modified by the remainder of the vocal tract to produce speech. This process is described in more detail in the page on vocal fold vibration. 4. Give the cartilage of larynx. Describe each. Laryngeal cartilages can refer to: The arytenoid cartilages are a pair of small three-sided pyramids which form part of the larynx, to which the vocal folds (vocal cords) are attached. These allow and aid in the vocal cords movement. Each is pyramidal or ladle-shaped in form and has three surfaces, a base, and an apex. The cricoid cartilage or simply cricoid is the only complete ring of cartilage around the trachea. The epiglottis is a flap that is made of elastic cartilage tissue covered with a mucous membrane, attached to the entrance of the larynx. It projects obliquely upwards behind the tongue and the hyoid bone, pointing dorsally. There are taste buds on the epiglottis. The thyroid cartilage is the largest of the nine cartilages that make up the laryngeal skeleton, the cartilage structure in and around the tracheathat contains the larynx. It is composed of two plate-like laminae that fuse on the anterior side of the cartilage to form a peak, called the laryngeal prominence. This prominence is often referred to as the pomus Adam' or Adams apple. The laryngeal prominence is more prominent in adult male than temale because ot 1200 in female. 5. Muscle of soft palate. Muscle Action levator veli palatini deglutition ne difference in the size ot the angle: 900 in male and Vagus nerve via pharyngeal plexus tensor veli palatini mandibular nerve palatoglossus respiration palatopharyngeus musculus uvulae moves uvula

Juice Of Different Brands And Containers Marketing Essay

Juice Of Different Brands And Containers Marketing Essay Introduction Now a day with the increasing intensive competition in order to marketing a product marketing plan is considered as a sole of this, 2.1 Current Marketing Situation In our country there are many types of fruit juice available in the market. Generally mango juice is popular. Beside this, orange, apple, strawberry, grape juices are also accepted by the consumers. At present, many existing soft drink producing companies like Pran, Shezan, Achme are more or less successful in the country because of the rate of selling of their product in the market. Considering this situation, to enter into the market and to compete with other brands, our new soft drinks producing company Anron is preparing to launch the juice of water melon which will enter as a new product in the market. Generally our target is to focus on all class people of all ages particularly kids and teenagers. For doing this we have tried to distribute our product in such areas so that it is available to them. 2.1.1 Market Description Generally, in current market different types of juices are sold in tetra packets or bottles. Tetra packet is not returnable. It is very light and easy to carry. On the other hand, some bottles are returnable and some are not. Few images of these types of containers of some particular brands are shown below: Fig1. Juice of different brands and containers Fruit juice is very good for health because it provides vitamin and nutrition that build body. Since the present market is generally covered by orange, apple, strawberry, grape juice and our new product water melon juice is full of nutrition we want to present it with nice flavors, nice containers and with a real taste at reasonable price. Watermelons are grown throughout the tropics and subtropics region, but do best in the hot drier areas with the abundance of sunshine. They are killed by frost. They grow best on fertile sandy soil, particularly on sandy river banks. They ate fairly drought- resistant and will not stand water logging. Kuakata, Khepupara, Alipur, Mohipur, etc. are main production area of water melon in Patuakhali district in our country. It is also produced in Natore and other districts in Bangladesh. Our target is to collect water melon from the cultivators of different areas and make a deal with them to ensure proper supply of the water melon in order to produce Juicy Melon in a large volume. 2.1.2 Product Review An overall idea about our product is presented here. i. The brand name of the product will be Juicy Melon. ii. The slogan of the product is A taste of reality. iii. At first, it will be available in the market in cane, plastic or glass bottles and in tetra packets. iv. The containers will be of different sizes so that people can buy according to their need. v. The juice will be produced from fresh and pure water melon which is grown in our country. vi. It will be produced by highly improved automated machine. vii. It will be fully free from harmful chemicals, colors and preservatives. viii. It can be stored in refrigerator but it is not must to store it. ix. The overall making procedure of the juice will be monitored by experienced employees and chemists. x. The product will be available in almost all shops in the market. At first, in grocery shop then, in super markets. xi. The product quality will be of high and price will be reasonable. 2.1.2 Competitive Review Pran, Shezan, Achme, Frutika juices have already created a standard position in the market. So, just launch a product in a market is not an easy task. To make a good impression to consumer about the product and also to make profit it is must to know details about other competitors. Analyzing the competitor can create augment chances of launching to be the most successful one. Pran: PRAN is the leading food processing company in Bangladesh and is believed to be processing about half of the horticulture produce that goes to the processed channel in the country. The company produces and distributes fruits juices, snacks, confectionery, culinary products, dairy and soft drinks. It enjoys a strong brand reputation in the country and exports its products to 70 countries. The company has requested IFC for assistance to finance its corporate plan to expand capacity and improve operating efficiencies, aimed at satisfying growing domestic demand and capitalizing on export opportunities. Shezan: The company was incorporated in 1964 as a Private Limited Company, with the main  objective to set up an industrial undertaking for manufacturing of juices, squashes, sherbets, jams, pickles and preserves from fruits and vegetables. In 1971, Shahnawaz group purchased all the shares of Alliance Industrial  Development Corporation. Sajeeb Corporation the company is a well reputed and leading manufacturer, exporter, importer marketing organisation of consumer products (Shezan Juice, TANG, Nocilla, Kolson Lascha Semai, Kolson Macaroni, Kolson Vermicelli, Kolson Noodles, Sajeeb Biscuits other food item) in Bangladesh. Acme: ACME Group is one of the leading and diversified global conglomerates in Bangladesh, with offices in all major cities, employing over 3000+ employees. The images of some acme juice products are given below: Fig2. ACME juice products Frutika: Akij Food and Beverage Limited (AFBL) is one of the main concerns of Akij Group, which is a Bangladeshi industrial conglomerate. Frutika Juice is the juice brand of AFBL, recently introduced juice in the prevalent Bangladesh market. From the lunching of the product Frutika Juice has come up with novelty promotional campaign in order to grab the market share. It also tried to make available the product in the market through their effective distribution channel. However, the price charged by it is relatively higher compared to the competitors. 2.1.2 Distribution Review This is an important part of marketing. After producing Juicy Melon in the company it is required to distribute it in the market. At first, we will distribute it almost all shops of divisional cities. Grocery Store is a store established primarily for the retailing of food. Our assigned team member will distribute the product in grocery shops. People of our country are largely dependent on this type of shops. They can buy necessary things from their nearest shop. So, to reach our product to every people, Juicy Melon will be distributed to grocery store. Supermarket A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments. It is larger in size and has a wider selection than a traditional grocery store and it is smaller than a hypermarket or superstore. Well distribute our product at this type of market. Schools, colleges and universities Well distribute the Juicy Melon in the shops nearby schools and colleges. We also supply it in the university cafà ©. SWOT analysis: Our company is serving in the market as a leading competitor. Most of the products of our company are consumer oriented and holding superior market value except the existing juice brands. Thats why our company is willing to inaugurate a juicy brand in a different manner, with a different taste in the juicy drinks JUICY MELON- a pure natural drink with no added sugar, a minus fat with no calorie observation. Though our new product is expected to lead the juice market, we have a swat analysis for the betterment in market serving in an efficient way. Strength: strength are internal capabilities that can help the company reach its objectives .our company has the strengths- Innovative feature- the juicy melon is containing a minus fat characteristic, which is a new observation in case of any juicy brands. Along with our companies existing brands, no other brand is containing this rare feature. Lower price- in comparison to other competitive products in the market, juicy melon is charged a lower price. The lower price is possible due to our competitive advantage in technological and ingredient observation. Ingredient availability- the main ingredient used in the Juicy Melon is water melon. Water melon is largely produced in all over the country. The price is also seems to be very low which is very positive indication for the company. Full of nutrition-our main ingredient ,watermelon is a indigenous fruit which have to believed to have originated in our India Subcontinent is a good source of vitamin A, high in vitamin C, beta-carotene, lycopen, iron, zinc, potassium and other nutritive minerals and very low in sodium; free of fat, saturated fat and cholesterol. Weakness: weakness is internal elements that may interfere with companys ability to achieve its objectives. The major weaknesses are ___ 1. Lack of market information previously no other product is made up of water melon the juicy melon can serve the market or not, may be a questionable factor. Higher preservation cost _ the preservation cost is higher than others. The product, ingredient liquid is a season fruit so the company has to store a huge amount due to demand construction. Opportunity: Opportunities are external elements that the company may be able to its advantage. Increasing demand: Due to peoples health consciousness and other environmental factors people are demanding natural food. The Juicy Melon will be available in the market with this unique characteristic. So there is a possibility that demand will increase in a hear future. Low technology cost: Juicy Melon is available at lower cost due to its lower technology cost. Due to govt. policy, the technological assistance is available from different companies outside the country. The nutrition content: The high water and nutrients contents of our main ingredient keep our bodies hydrated and refreshed, protect from dehydration, toxification; helps in cleaning our kidneys; Vitamin A and beta-carotene improve the accuracy of our vision, preventing, at the same time, eyes-related diseases such as cataracts or macular degeneration, help heart to function accurately, strengthen the immune system, prevent against cancer and is an anti-aging and anti-wrinkling agent for the skin; lycopene a naturally occurring red pigment is the most active carotenoid that is a very potent antioxidant against free radicals and anti-anticancer agent, helps improving short and long term memory, protects and prevents from heart disorders, beneficial against the prostate and testicles and prevents skin, cervical, breast and prostate cancer, also acts as a detoxifier of the waste in the body and inhibits cholesterol formation; Iron plays a decisive role in the growth and physical develop ment of children and teenagers, as it helps their bodies grow in a healthy and harmonious way, strengthens and protects all the organs within our body and is crucial for menstruating, pregnant or lactating women, makes us active and provides us with stamina, links to the hemoglobin, which transports oxygen from the lungs to all body cells and is also part of key enzyme systems for energy production and metabolism; and so on. These all valuable nutritious functions of our ingredient give our product a high quality diet or food value and will help us in our promotion strategies. Our tropical climate: The succulent, thrust-quench fruit watermelon containing 90% water is available for maximum three months on the other hand in our tropical country, now a days, summer exists more than about seven months. As a result, the demand of this refreshing and thrust-quench fruits exists beyond the period of watermelons availability. Demand for all the year round: Besides delicious and watery mouth taste, the high nutritious value will support its demand for the whole year. Threats: Threats are current or emerging external elements that may possibly challenge companys performance. Increased composition: A number of compositions are entering into market with fruit juice orientation .Along with our companys existing fruit juice, grappyfizz, appyfizz etc. again no water melon juice is available in the market. Variety in customer preference: Bangladesh is a country of about 14 crore people. The market size seems to be very large. Again the market is differentiated in terms of demand as the people are differentiated in case of income, age, occupation, literacy, etc. 4.0 Objectives and Issues 4.1 Objectives 4.2 Issues 5. Marketing Strategy Anrons marketing strategy is based on positioning of product differentiation in terms of new taste and flavor and relatively lower price than other competitors. Our primary consumer target is children and our secondary consumer targets are young and adult people who enjoy fruit juice and other types of soft drinks. Our primary business targets are wholesalers and retailers of busy places like bus terminals, railway stations, and local markets. Our secondary business targets are cafeteria of college and university, fast food shops and shopping mall. 5.1. Positioning Though our product Juicy Melon is undifferentiated type, we want to differentiate it by providing real taste of watermelon which is one of the most flavored and nutritious fruit. The flavored taste of watermelon, the brand new type of juice, the nutritious value, the colorful attractive packaging, and relatively lower price are our major positioning tool. 5.2. Product Strategy The Juicy Melon, including all the features described in the earlier Product review section, will be sold in different colorful packaging styles like cane, plastic and glass bottle, tetra pack of different amount like 150 ml of tetra pack; 250 ml of cane, plastic and glass bottle, tetra pack; 500 ml of plastic and glass bottle, 1 L of plastic and glass bottle. The different types of packaging are shown below in the table: Packaging Amount per unit packaging Cane 250 ml Cane 500 ml Tetra pack 150 ml Tetra pack 250 ml Tetra pack 500 ml Tetra pack 1 L Plastic bottle 250 ml Plastic bottle 500 ml Plastic bottle 1 L Glass bottle 250 ml Glass bottle 500 ml Glass bottle 1 L The delicious taste and flavour of products main ingredient, water melon and colorful attractive packaging; purity and asepty of Juicy melon and comparatively lower price are all favorable features of our product to attract our target customers and to take competitive advantage. We will introduce another new taste and flavor of pineapple (the Juicy pineapple) in the next year thereby expanding product line. Building brand equity with new taste and purity is an integral part of our product strategy. The brand name (ABC), slogan (BRINGS TASTE IN LIFE) will be displayed on the pack, cane and bottle that means on overall packaging and in our primary introductory marketing campaign these will be reinforced. 5.3. Price Strategy The Juicy Melon will follow market penetration pricing strategy with target of large market sharing by attracting large number of buyers. The Juicy melon will be introduced at the wholesale and retail price per unit which are shown in the following table Packaging Price Per Unit Cane, 250 ml 13 Cane, 500 ml 25 Tetra pack, 150 ml 10 Tetra pack, 250 ml 13 Tetra pack, 500 ml 25 Tetra pack, 1L 48 Plastic bottle, 250 ml 13 Plastic bottle, 500 ml 25 Plastic bottle, 1L 48 Glass bottle, 250 ml 13 Glass bottle, 500 ml 25 Glass bottle, 1L 48 5.4. Distribution Strategy Our distribution strategy is intensive distribution to make the product available to the consumer by stoking as many outlets as possible. Indirect consumer marketing channel (Producer Wholesaler Retailer Consumer) is our major distribution channel. In various occasion like Pahela Baishakh, International Mother Language Day, Independent Day, Victory Day, Eid Ul Azha, Eid Ul Fitar, Durga Puja, fair and so on, we will follow mobile marketing using direct consumer marketing channel by direct selling to consumer at half of the price per unit in the college and university campus and other gathering and fair place. 5.5. Marketing Communication Strategy By using all media like TV channels, printing media, radio, bill board, we will integrate all messages to reinforce the brand name, the main points of positioning of new and unique taste and flavor and lower price. We will follow both a combination of pull and push strategy. Our persuasive and comparative advertising objectives will be achieved through selecting appropriate timing, media and advertising strategy by advertising agency based on media consumption research to reach prospect buyers for pull strategy before and during product introduction. Consumer sales promotion tools like premium, contests which will be communicated through advertising will be used for pull strategy. For push strategy we will use trade sales promotions like discount, premium, display allowance to attract motivate, retain and persuade wholesaler and retailer to give self space, promote in advertising, and push our product to consumers. For our new product we need large advertising budget as we want to gain large marketing share. 5.6. Marketing Research Our exploratory and descriptive research objectives are- -measuring brand awareness during and after marketing campaigns which will help us determines the effectiveness and efficiency of our messages and media, -studying customer satisfaction to gauge market reaction, -identifying opportunities for our future product development effort, -measuring and analyzing customer attitudes toward competing brands and products. 5.7. Marketing Organization The structure of our marketing organization is organized by function which is shown in the following figure. The Chief marketing officer holds overall authorization for marketing strategy and direction Chief Marketing Officer Sales Manager Public Relation Manager Promotion Manager Research Manager Promotion Analyst Advertising Analyst Figure: Arnones Marketing Organization 6.0 Action Programs We will launch our product Juicy Melon in first January 2011.The summary of our next four months action programs to our objectives are given below. December, 2010 We will introduce our Juicy Melon formally by arranging concert inviting most popular celebrity and nutritionists who will give some speech about our products nutritious value. We will start trade sales promotion strategies by communicating selected wholesaler. January, 2011 We will start integrated campaign targeting our prospected customer using multimedia like TV channels, printing media, radio, bill board. We will start consumer sales promotion. February, 2011 We will continue multimedia advertising campaign to reinforce our positioning strategies and will also continue trade sales promotion tactics. March, 2011 We will use new type of advertising, and will continue consumer sales promotion and will use mobile marketing. 7.0 Budget: This marketing plan includes a detailed budget, schedule, and managerial assignment for every action program. After implementing the marketing plan, up-to-date data has to be collected about the product position regularly and then for control purposes the plan will be allowed for month-by-month comparison of actual versus projected sales and expenses. Budgets as managerial tools How much will the activities defined above cost? Can you provide a revenue forecast? Explain the assumptions on which the forecast is based and consider various (best case, worst case) scenarios. Since many Information Centers now operate as cost centers, if not profit centers, this component of the plan is extremely important. The classic quantification of a marketing plan appears in the form of budgets. Because these are so rigorously quantified, they are particularly important. They should, thus, represent an unequivocal projection of actions and expected results. What is more, they should be capable of being monitored accurately; and, indeed, performance against budget is the main (regular) management review process. The purpose of a marketing budget is, thus, to pull together all the revenues and costs involved in marketing into one comprehensive document. It is a managerial tool that balances what is needed to be spent against what can be afforded, and helps make choices about priorities. It is then used in monitoring performance in practice. The marketing budget is usually the most powerful tool by which you think through the relationship between desired results and available means. Its starting point should be the marketing strategies and plans, which have already been formulated in the marketing plan itself; although, in practice, the two will run in parallel and will interact. At the very least, the rigorous, highly quantified, budgets may cause a rethink of some of the more optimistic elements of the plans. Objectives of Budget Budget serves two main purposes To protect profitability To help managers plan for expenditures, scheduling, and operations related to each action program. Determining costs There are different types of costs like fixed costs and variable costs. Fixed costs (also known as overhead) are costs that do not vary with production or sales levels and include costs such as rent, interest, depreciation and clerical and management salaries. Regardless of the level of output company must pay these costs. The total fixed costs remain constant as output increases, the fixed costs per unit will decrease as output increase because the total fixed costs are spread across more unit of output. On the other hand variable costs vary directly with the level of production and include costs related to the direct production of the product and many of the marketing costs associated with selling it. Although these costs tend to be uniform for each unit produced, they are called variable costs because their total varies with the number of units produced. Total first year sales revenue for the Juicy melon is projected at tk2000000 million, with an average wholesale price tk 13.00 per bottle and variable cost per bottle 3.00 tk for per bottle sales volumes 400000. We anticipate a first year loss up to 10 million on the juicy melon. Break even calculation indicates that the juicy melon will become profitable after the sales volume exceeds 40000 early in the products second year. Our breakeven analysis of juicy melons first product assumes per bottle whole sale revenue of amount per bottle. Variable cost of tk 3 per bottle, and estimated first year fixed cost of 400000. Based on the assumption the breakeven calculation is: Beak even volume = = Fixed costs / price variable costs = 400000/13-3 = 40000 Where as fixed costs = 4, 00,000 Variable cost = 3 Expected unit sales= 50,000 Unit costs = variable costs + fixed cost/expected unit sales = 3+ 400000/50000 = 11 Mark up price = unit costs / 1- desired return on sales 16 percent = 11/ 1- 0.16 = 13 Determining price is one of the most important marketing decisions and marketers have to considerable leeway when setting prices. The limiting factors are demand and costs. Demand factors such as buyer perceived value, set the price ceiling. The companys cost set the price floor. In between these two factors, we as a marketer must consider competitors price and other factors such as reseller requirements, government regulations, and company objectives as well. Since we started as a new product we would like to sell at wholesale prices tk 13.00. In order to expand the market and to gain market share rapidly we launch the product at a lower price. Accordingly we first consider pricing decision s from a cost perspective. The n we consider consumer value, the competitive environment and the reseller requirements. 8.0 Controls Controls help management assess results after the plan is implemented, identify any problems or performance variations, and initiate corrective action. We would like to plan tight control measures to closely monitor quality and customer satisfaction. This will enable us to react quickly in correcting any problems that may occur. Other early warning signals that will be monitored for signs of deviation from the plan include monthly sales (by segment and channels) and monthly expenses. Giving the emphasis on the market volatility, contingency plans are developed to address fast moving environmental changes such as new technology and new competition. Now a day the executive drinks market is steadily increasing with passing time. With keeping this in mind, our marketing programs will expand accordingly. The addition of an internally index will allow juicy melon to the market with the expanding number of potential customers. Sales will increase accordingly, providing working capital for internal product development, marketing department growth, and Internet development. A presence on the Internet will be a key milestone to expanding sales and marketing potentials through the utilization of new channels. Ultimately everything is carried out to monitor the project success. Break-even analysis Based on understanding of the costs, consumer value and the competitive environment and reseller requirement we have decided to set its price to wholesalers at tk 13.00.At that price what sales level will be needed to break even or make profit is determined. Breakeven analysis determines the unit volume 40,000 and taka sales needed to be profitable given a particular price and cost structure. At the breakeven point, total revenue equals total costs and profit is zero. Above this point the company will make profit; below it, the company will lose money. The break even analysis shows that to reach the break even point, the company is required to have sold 4000 units of the juice. As per the sales forecast, it will happen by the end of 4th year (2014) of launching product into the market. Table: Break Even analysis Quantity of bottles(thousands) (1) FC (Tk) (thousand) (2) VC (Tk) (thousand) (3) = (1) ÃÆ'- Tk. 3 TC (Tk) (thousand) (4) = (2) +( 3) TR (Tk) (thousand) (5) = (1) ÃÆ'- Tk 13 Profit (Tk) (thousand) 0 400 0 400 0 -400 10 400 30 430 130 -300 20 400 60 460 260 -200 30 400 90 490 390 -100 40 400 120 520 520 0 50 400 150 550 650 100 Figure : Break Even analysis Conclusion In order to the effective

Tuesday, August 20, 2019

The French Revolutionary War of 1848 Essay -- French Revolution of 184

The numerous revolutions and uprisings that took place in Europe at the beginning of the eighteenth century signified the onset of more than a few liberalistic revolutions that shaped this continent’s governance to this date. This revolutionary wave was very significant, as it marked the collapse of traditional authorities and the establishment of more political and democratic forms of government. This year 1848; has been recognized by many as the ‘year of revolution’ because of the great number of political revolutions that took place allover Europe at this time. These 1884 revolutions started of in the French republic before spreading out to the other Western European nations. The 1884 revolutions were very significant to the French republic given the fact through them, the Orleans kingdom authority over France came to an end and the second French republic was born. The 1884 revolutionary war in France was motivated by factors like a disapproval of the political leadership, widespread ideology of nationalism across Europe, and a greater demand for democracy among others. This war lasted only for less than five years, with several thousands of people dead and other thousands being forced into exile. This paper gives a discussion of the origins and causes of these 1848 revolutionary wars in France. History of France Before 1848 1. Ancient France The French nation is thought to have been founded at around 297 AD when the Salian Franks were given the authority to settle in the region occupied by the Batavians, a Germanic tribe during the era of the Gallic wars. The first king from the historical information was Clodio who began his reign at around 426 AD. However, it was not until the early nineteenth century that Franc... ...48: Revolution and Reform. New York, NY: Berghahn Books, 2001. Fortescue, William. France and 1848: The End of Monarchy. Abingdon, Oxiford: Routledge, 2005. Hessels, John. Lex Salica: The Ten Texts with the Glosses, and the Lex Emendata. London: Adamant Media, 2005. Merriman, John. A History of Modern Europe: from the Renaissance to the present, 3rd edition. New York, NY: W.W. Norton, 2010. Rao, Raghavendra. History of Modern Europe Ad 1789-2002. New York, NY: Sterling Publishers Pvt, 2005. Roberts, Williams. France: A Reference Guide from the Renaissance to the Present. New York, NY: Infobase Publishing, 2004. Sperber, Jonathan. The European Revolutions, 1848-1851. New York, NY: Cambridge University Press, 2005. Winders, James. European Culture since 1848: From Modern to Postmodern and Beyond. Sydney, NSW: Palgrave Macmillan, 2001.